Black Friday Mania: Analyzing Social Media Data to Understand Consumer Trends

What do Twitter consumers want for Black Friday this year? Are they tweeting more about Black Friday or Cyber Monday? What are the most popular products and specific brands? When has the Black Friday – Cyber Monday phenomenon started to be anchored in EU-France, Italy, Germany, Spain?

To respond to these questions, Expert System applied its cognitive technology Cogito to Twitter to analyze the opinions and purchasing intensions expressed by consumers online from October 20 to November 20, 2017. The analysis was carried out on a sample of 120,000 tweets in English, French, German, Spanish and Italian associated with the most-used hashtags for the 2017 Black Friday and Cyber Monday such #blackfriday, #BlackFriday2017, #cybermonday, #cybermondaydeals, #cyberweek etc.

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