News, Press Coverage
31 October 2016

Moneyball and How Data Analysis Can Level the Playing Field

ICrunchData

– Big data continues to advance trends in technology promising to allow companies to manage their data in a more effective way. From publishers and advertising marketers to pharma analysts and energy knowledge workers, businesses are now more aware that using the massive amounts of data they have in front of them should be a key part of their everyday activities. But if someone told me they understood all facets of big data, I would not believe them.

Data is more than volume. Yet, enterprises’ strategies seem to stick strictly to the traditional way of managing data, concentrating only on high quantity and common business intelligence tools rather than experimenting with new approaches aiming to manage “the quality dimension” of data and information.

I think that qualifying data still remains the big issue and getting organizations to think differently remains the big challenge.

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