Advanced semantic research engine for the website
Expert System developed an advanced semantic search engine for ING DIRECT, optimizing search and information retrieval on its customer portal at www.ingdirect.it. The search portal helps customers quickly find the content they need, resulting in a 46% reduction in call center requests.
The advanced semantic engine developed for ING DIRECT is a combination of two powerful semantic products: Cogito Smart Search for semantic search and analysis, and Cogito Answers for natural language processing. Together, they bring a complete semantic and linguistic understanding to customer queries, taking into account variations in language such as slang or abbreviations, and result in the effective and immediate retrieval of answers to online requests.