Luca is the EVP Strategy & Business Development of Expert System. As EVP, he is responsible for supporting marketing and business development activities for the enterprise sector in the North America. Previously, Luca held the roles of CMO at Expert System and served as CEO and co-founder of semantic advertising spinoff ADmantX. In his carrier, he held senior marketing and business development positions at Soldo, SiteSmith, Hewlett Packard and Think3. Luca received an MBA from Santa Clara University and a degree in Engineering from the Polytechnic University of Milan, Italy. He blogs regularly about the real-world applications of semantic technology, AI and cognitive computing for today and tomorrow.