A new system for price monitoring
Jan 03, 2006
Among the solutions for marketing and competitive intelligence, Expert System has developed an application to monitor prices that enables companies to keep under constant control the prices at which their products, and/or those of the competitors, are sold on the web. Based on COGITO® intelligence, it is a powerful investigation tool that periodically analyzes specific sources (web pages, forums, blogs etc.), previously selected by the user, where interesting market prices can be found.
In the context of price monitoring, the investigation of competitors’ web sites enables to compare their offers and understand their market strategies. The constant monitoring of sales prices represents a valid system to sense market trends (national and foreign), to directly control the resellers’ policies, to discover possible illegal channels of commercialization, and, to make available an overview to plan new business strategies.